Telangana, Hyderabad City: Amid the rising incidents of cybercrime, the Hyderabad City Police, in collaboration with Piramal Capital & Housing Finance Limited (Piramal Finance), has initiated a comprehensive Cyber Crime Awareness Campaign. This initiative is designed to educate and empower citizens to protect themselves from online fraud and digital threats. The campaign was officially launched on January 29, 2025, at 12:00 PM, at the ICCC Building.
Piramal Group’s Commitment to Cyber Awareness:
Piramal Finance, a wholly-owned subsidiary of Piramal Enterprises Ltd. (PEL), has consistently demonstrated a strong commitment to community welfare. As part of its corporate social responsibility, the organization has been actively conducting cybercrime awareness programs in collaboration with law enforcement agencies across India. Over the past year, Piramal Finance has successfully led similar initiatives in cities like Lucknow, Ahmedabad, Varanasi, and Kanpur, employing innovative strategies to educate the public on online safety.
Cyber Crime Awareness Campaign in Hyderabad:
The Hyderabad campaign is a crucial step in this ongoing effort. Running for 15 days under the tagline “SAB KI NEEYAT SAAF NAHI HOTI”, the initiative features:
Street Plays (Nukkad Nataks): Live performances at high-footfall locations to engage and inform citizens.
Strategic Branding: Banners, posters, and awareness materials placed at key public spots to maximize visibility.
Community Participation: Interactive sessions aimed at increasing public understanding of cyber threats.
Digital Outreach: A robust social media campaign to ensure widespread awareness across the city.
The Hyderabad Police is proud to partner with Piramal Finance in this initiative, recognizing the urgent need to educate citizens on cyber threats in today’s digital world. Through targeted efforts and innovative outreach, this campaign aims to foster a safer digital environment for the people of Hyderabad.
Our Citizen Reporter – Telangana
Mr. Bharath Reddy
